Posts tagged "small business"

mindfulness meditation

This practice has been proven to decrease stress and increase happiness, what is it?

April 24th, 2016 Posted by Blog, Small Business, Uncategorized 0 comments on “This practice has been proven to decrease stress and increase happiness, what is it?”

The aroma of roasting coffee beans wafted through the air. I pressed the cup to my lips, tilted it back and felt the warmth as the bitter liquid washed over my tastebuds. Various thoughts flittered through my mind: delightful memories, anxieties, and others. I observed them all without judgment. I had done this a thousand times before, yet this was the first time I was drinking my coffee mindfully.

We live in a fast-paced and busy world. All kinds of things demand our attention and as a result, we are constantly doing something. Yet our minds aren’t truly present in a lot of the activities that we do.

A study from Harvard reveals that on average our minds wander 47% of the time, and this mind wandering is the source of a lot of unnecessary stress, and negative emotions. While most people just accept this kind of stress as part of life — it doesn’t have to be. The most important time that you have in your life is the present. Yet when we spend almost half of our time reminiscing on the past, or worrying about the future this is often to the detriment of truly appreciating the present moment.

What is mindfulness? Why is it important?

Mindfulness is simply paying attention to the present moment and observing your thoughts and feelings without judgment— on purpose.

Mindfulness is a practice that is taught increasingly in all professions and in all walks of life. It increases your ability to be at ease and peace—no matter what happens in life. It also has been proven to increase self-awareness, focus, clarity and compassion.

How you can improve your mindfulness

Bring your mind back to your body. Practise breathing in and out mindfully— focus on the rise and fall of your lungs and the way the air feels as it moves through your nostrils and into your lungs.

social media marketing

3 Tips on Social Media Marketing from a Millennial

April 21st, 2016 Posted by Blog, Digital Marketing, Social Media, Uncategorized 0 comments on “3 Tips on Social Media Marketing from a Millennial”

Millennials, who first coined the term “selfie” are often described as vain because of their constant and passionate documentation of their lives on social media.

So are we vain, or just PR savvy? That’s up to you to decide. But something that
should not be ignored is the fact that millennials are often at the forefront of every social media trend and because of this I think older generations could learn a lot from the social media use of millennials.

Here are my tips for social media marketing that will increase your reach and engagement.

1. Think before you post.

This is the golden rule of social media – be strategic and try not to rub anyone the wrong way (unless your marketing strategy is to create controversy).

I’m sure we’ve all come across those ill-thought-out Facebook statuses, pictures, tweets etc that made you uncomfortable and consequently “unfollow/ unfriend” the person who made it. Please don’t be this person. Think before you post! Think “Is this necessary? Is this relevant? Is this kind?”

2. Let people know what’s happening in your life.

Think of the most powerful message you’ve ever read on your social media accounts – chances are it was a personal story someone was brave enough to share with their followers.

Though my experience, posts about my personal experiences, life stories and lessons learnt tend to do the best on social media. I think it comes down to a combination of factors:

– People like knowing that whatever they’re going through someone else is going through it too!

– People can empathise much easier with story-telling, and

– People enjoy finding out what’s happening in other peoples lives.

If you have a story you would like to share, I suggest sticking to motivational and learning stories. If your personal story is a sad one, try and paint it in a way that’s inspirational and uplifting!

3. Post often.

Post often on your social media. This will ensure you remain front of mind to your audience.

In this day and age, it really pays to start conveying yourself in a desirable way online. I think that as social media and technology advances, so will the need for more people to have PR and personal branding skills.

If you require any additional support on social media marketing, simply send me an email. I also have a short guide on how to grow and nurture your email database, which you can download by clicking here.

[thrive_leads id=’1049′]