Millennials, who first coined the term “selfie” are often described as vain because of their constant and passionate documentation of their lives on social media.
So are we vain, or just PR savvy? That’s up to you to decide. But something that
should not be ignored is the fact that millennials are often at the forefront of every social media trend and because of this I think older generations could learn a lot from the social media use of millennials.
Here are my tips for social media marketing that will increase your reach and engagement.
1. Think before you post.
This is the golden rule of social media – be strategic and try not to rub anyone the wrong way (unless your marketing strategy is to create controversy).
I’m sure we’ve all come across those ill-thought-out Facebook statuses, pictures, tweets etc that made you uncomfortable and consequently “unfollow/ unfriend” the person who made it. Please don’t be this person. Think before you post! Think “Is this necessary? Is this relevant? Is this kind?”
2. Let people know what’s happening in your life.
Think of the most powerful message you’ve ever read on your social media accounts – chances are it was a personal story someone was brave enough to share with their followers.
Though my experience, posts about my personal experiences, life stories and lessons learnt tend to do the best on social media. I think it comes down to a combination of factors:
– People like knowing that whatever they’re going through someone else is going through it too!
– People can empathise much easier with story-telling, and
– People enjoy finding out what’s happening in other peoples lives.
If you have a story you would like to share, I suggest sticking to motivational and learning stories. If your personal story is a sad one, try and paint it in a way that’s inspirational and uplifting!
3. Post often.
Post often on your social media. This will ensure you remain front of mind to your audience.
In this day and age, it really pays to start conveying yourself in a desirable way online. I think that as social media and technology advances, so will the need for more people to have PR and personal branding skills.
If you require any additional support on social media marketing, simply send me an email. I also have a short guide on how to grow and nurture your email database, which you can download by clicking here.