In the process of teaching someone how to do an email marketing campaign, I stumbled upon my very first email marketing campaign and I think it’s fair to say that since then I’ve learnt a lot of worthwhile things about email marketing. And I’m going to share some of these tips with you because I think you shouldn’t have to make the same mistakes I have!
1. Avoid using too many pictures!
People nowadays have been trained (by digital marketers just like you) on how to recognise a mass-email within a split second of opening the email. One of the biggest indicators that you email is trying to sell something, or that it isn’t personal is if you use a big image as your headline.
Please avoid doing this.
Not only will your recipients know your email is sent out in bulk, but often times the images don’t even load anyway, especially on mobile phones. So, try to avoid using images where you can and I guarantee this will increase your click through rate and conversion rate of your emails.
2. Have a CTA, but make sure it’s subtle.
The worst thing you could do in your email marketing campaigns is try to sell to your audience, without first building a relationship with them.
Of course, it’s important to have a call to action in your email, but if your email is mainly about your “offer” people will get annoyed and they will unsubscribe.
Instead, try and make the CTA more subtle and perhaps put the CTA at the end of your email, rather than at the beginning.
3. Try not to be too salesey in your email.
Try and be a bit more creative with your emails. When composing your email, think more about what you can offer your audience, and how you can benefit their lives rather than making a sale.
Adjusting your mindset to focus on your customers will enable you to have better relationships with your subscribers overall.