Posts tagged "digital marketing"

free marketing tools

5 Free Marketing Tools You Must Try!

May 20th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Social Media, Uncategorized 0 comments on “5 Free Marketing Tools You Must Try!”

The five free marketing tools I’m going to share with you have changed my life, and they’re free, which is also a great plus. I hope you get some good use out of them, I certainly have!

1. Wisestamp

Wisestamp is a free email signature software with interactive social media icons. You can also include a CTA and banner in your signature (for a small fee). This is a great way to drive more traffic to your website and create more engagement with your social media channels. Here’s a sample of the signature I created with Wisestamp below.

2. Stocksnap

While Stocksnap isn’t technically a marketing tool per se, this is my go-to website for beautifully curated, royalty-free photos. All of the images on the site are free to use on any promotional material.

3. Website Grader

Website grader is a free tool from Hubspot, which tests how strong your website is and gives your website a score, out of 100, based on a variety of factors. It also shows you ways you can improve your score too. I highly recommend testing your website on this tool, and making changes to it before you start driving more traffic to your website.

4. Buzzsumo

Buzzsumo is a tool which searches the web for interesting, and trending content. This tool is perfect to use if you aren’t quite sure of what you would like to post on your social media.

5. Sumo me

If you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Sumo me is the perfect wordpress plugin for you. It can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings.

email marketing engagement

How to get more engagement from your email marketing campaigns

April 28th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Uncategorized 0 comments on “How to get more engagement from your email marketing campaigns”

In the process of teaching someone how to do an email marketing campaign, I stumbled upon my very first email marketing campaign and I think it’s fair to say that since then I’ve learnt a lot of worthwhile things about email marketing. And I’m going to share some of these tips with you because I think you shouldn’t have to make the same mistakes I have!

1. Avoid using too many pictures!

People nowadays have been trained (by digital marketers just like you) on how to recognise a mass-email within a split second of opening the email. One of the biggest indicators that you email is trying to sell something, or that it isn’t personal is if you use a big image as your headline.

Please avoid doing this.

Not only will your recipients know your email is sent out in bulk, but often times the images don’t even load anyway, especially on mobile phones. So, try to avoid using images where you can and I guarantee this will increase your click through rate and conversion rate of your emails.

2. Have a CTA, but make sure it’s subtle.

The worst thing you could do in your email marketing campaigns is try to sell to your audience, without first building a relationship with them.

Of course, it’s important to have a call to action in your email, but if your email is mainly about your “offer” people will get annoyed and they will unsubscribe.

Instead, try and make the CTA more subtle and perhaps put the CTA at the end of your email, rather than at the beginning.

3. Try not to be too salesey in your email.

Try and be a bit more creative with your emails. When composing your email, think more about what you can offer your audience, and how you can benefit their lives rather than making a sale.

Adjusting your mindset to focus on your customers will enable you to have better relationships with your subscribers overall.

 

social media marketing

3 Tips on Social Media Marketing from a Millennial

April 21st, 2016 Posted by Blog, Digital Marketing, Social Media, Uncategorized 0 comments on “3 Tips on Social Media Marketing from a Millennial”

Millennials, who first coined the term “selfie” are often described as vain because of their constant and passionate documentation of their lives on social media.

So are we vain, or just PR savvy? That’s up to you to decide. But something that
should not be ignored is the fact that millennials are often at the forefront of every social media trend and because of this I think older generations could learn a lot from the social media use of millennials.

Here are my tips for social media marketing that will increase your reach and engagement.

1. Think before you post.

This is the golden rule of social media – be strategic and try not to rub anyone the wrong way (unless your marketing strategy is to create controversy).

I’m sure we’ve all come across those ill-thought-out Facebook statuses, pictures, tweets etc that made you uncomfortable and consequently “unfollow/ unfriend” the person who made it. Please don’t be this person. Think before you post! Think “Is this necessary? Is this relevant? Is this kind?”

2. Let people know what’s happening in your life.

Think of the most powerful message you’ve ever read on your social media accounts – chances are it was a personal story someone was brave enough to share with their followers.

Though my experience, posts about my personal experiences, life stories and lessons learnt tend to do the best on social media. I think it comes down to a combination of factors:

– People like knowing that whatever they’re going through someone else is going through it too!

– People can empathise much easier with story-telling, and

– People enjoy finding out what’s happening in other peoples lives.

If you have a story you would like to share, I suggest sticking to motivational and learning stories. If your personal story is a sad one, try and paint it in a way that’s inspirational and uplifting!

3. Post often.

Post often on your social media. This will ensure you remain front of mind to your audience.

In this day and age, it really pays to start conveying yourself in a desirable way online. I think that as social media and technology advances, so will the need for more people to have PR and personal branding skills.

If you require any additional support on social media marketing, simply send me an email. I also have a short guide on how to grow and nurture your email database, which you can download by clicking here.

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