Perhaps your friends or colleagues have convinced you to get a LinkedIn account, but you’re not quite sure how to optimise it, or if you’re even doing it right.. If this sounds like you, this post is for you! Here are my top 3 tips on how to get the most out of your LinkedIn account.
1. Use keywords as often as you can.
This is very important if you want to be found on LinkedIn. The more keywords you use, that are relevant to your job, the easier it is for people to find you.
Some awesome places to put keywords are:
- Your job description. Include as many relevant keywords and skills as you can in this section.
- Your summary.
- Your experience section.
2. Use a professional photo.
Please don’t use a selfie or a low-quality image for your profile picture because it doesn’t convey professionalism. Try to strike the right balance between professional and friendly in your LinkedIn profile picture. This way, you will position yourself as an authority in your industry, while also giving an aura of approachability too. If you don’t have a professional photo, I suggest going through your LinkedIn contacts and reaching out to a professional photographer.
3. Post content regularly.
Posting your own original content on a regular basis, especially to showcase your skills, products or services, is a great way to remain at the front-of-mind of your audience.