Posts in Uncategorized

Australia Property News

June 28th, 2017 Posted by Uncategorized 0 comments on “Australia Property News”

We have built Australia Property News in order to help people find the latest news about the property in Australia. This site was built with paperli.

This website  talk about the following topics:

Leases in Sydney and New South Wales development. We have also created a census for the renting population that grows over the years in australia. But do you know what sydney acceleration looks like in Australia property market? We have made a chart with the australia cities.

The Complete Guide to Creating a Digital Marketing Strategy That Works

March 3rd, 2017 Posted by Uncategorized 0 comments on “The Complete Guide to Creating a Digital Marketing Strategy That Works”

In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.

In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.

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What is Digital Strategy?

In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.

Now depending on the scale of your business, your digital marketing strategy might involve multiple goals and a lot of moving parts, but coming back to this simple way of thinking about strategy can help you stay focused on meeting those objectives.

Despite our simplification of the term ‘strategy’, there’s no doubt it can be difficult to get started actually building one. So, we’ve put together a series of seven building blocks to help you create an effective digital marketing strategy and set your business up for online success.

What is a Digital Marketing Campaign?

It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two.

As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting that goal.

For example, you might decide to run a campaign sharing some of your best performing gated content on Twitter to generate more leads through that channel. That campaign is part of your strategy to generate more leads.

It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy — it’s still a tactic that sits alongside other campaigns to form your strategy.

Now we’ve got to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy.

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How to Build a Comprehensive Digital Strategy

1) Build your buyer personas.

For any marketing strategy — offline or online — you need to know who you’re marketing to. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them. (Need help? Start here with our free buyer persona kit.)

Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your business’s target audience. It’s important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take the wrong direction.

To get a rounded picture of your persona, your research pool should include a mixture of customers, prospects, and people outside your contacts database who align with your target audience.

But what kind of information should you gather for your own buyer persona(s) to inform your digital marketing strategy? That depends on your businesses, and is likely to vary depending on whether you’re B2B or B2C, or whether your product is high cost or low cost. Here are some starting points, but you’ll want to switch them up depending on your particular business.

Quantitative (or Demographic) Information

  • Location. You can use web analytics tools like Google Analytics to easily identify what location your website traffic is coming from.
  • Age. Depending on your business, this may or may not be relevant. It’s best to gather this data by identifying trends in your existing prospect and customer database.
  • Income. It’s best to gather sensitive information like personal income in persona research interviews, as people might be unwilling to share it via online forms.
  • Job Title. This is something you can get a rough idea of from your existing customer base, and is most relevant for B2B companies.

Qualitative (or Psychographic) Information

  • Goals. Depending on the need your product or service was created to serve, you might already have a good idea of what goals your persona is looking to achieve. However, it’s best to cement your assumptions by speaking to customers, salespeople and customer service representatives.
  • Challenges. Again, speak to customers, salespeople and customer service representatives to get an idea of the common problems your audience faces.
  • Hobbies and interests. Speak to customers and people who align with your target audience. If you’re a fashion brand, for example, it’s helpful to know if large segments of your audience are also into fitness and wellbeing, as that can help inform your future content creation and partnerships.
  • Priorities. Speak to customers and people who align with your target audience to find out what’s most important to them in relation to your business. For example, if you’re a B2B software company, knowing that your audience values customer support over a competitive price point is very valuable information.

Take this information and create one or more rounded personas like HubSpot’s Marketing Mary, and ensure they’re at the core of your digital marketing strategy.

2) Identify your goals & the digital marketing tools you’ll need.

Your marketing goals should always be tied back to the fundamental goals of the business. For example, if your business’s goal is to increase online revenue by 20%, your goal as a marketer might be to generate 50% more leads via the website than you did last year to contribute towards that success.

Whatever your overarching goal is, you need to know how to measure it, and more importantly, actually be able to measure it (i.e., have the right digital marketing tools in place to do so). How you measure the effectiveness of your digital strategy will be different for each business and dependent on your goal(s), but it’s vital to ensure you’re able to do so, as it’s these metrics which will help you adjust your strategy in the future.

(HubSpot Customers: Reporting in HubSpot brings all of your marketing and sales data into one place so you can quickly determine what works and what doesn’t. Learn more here.)

3) Evaluate your existing digital marketing channels and assets.

When considering your available digital marketing channels or assets to incorporate into your strategy, it’s helpful to first consider the bigger picture to avoid getting overwhelmed. The owned, earned and paid media framework helps to categorize the digital ‘vehicles’, assets or channels that you’re already using.

Owned Media

This refers to the digital assets literally owned by you. Whether that’s your website, social media profiles, blog content, or imagery, owned channels are the things your business has complete control over.

Earned Media

Quite simply, earned media refers to the exposure you’ve earned through word-of-mouth. Whether that’s content you’ve distributed on other websites (e.g., guest posts), PR work you’ve been doing, or the customer experience you’ve delivered, earned media is the recognition you receive as a result. You can earn media by getting press mentions, positive reviews, and by other people sharing your content on social media, etc.

Paid Media

Paid media is very self-explanatory and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising (like sponsored posts on other websites), and any other vehicle which you directly pay for in exchange for visibility.

Gather what you have, and categorize each vehicle or asset in a spreadsheet so you have a clear picture of your existing owned, earned, and paid media.

Your digital marketing strategy might incorporate elements of all three channels, all working together to help you reach your goal. For example, you might have an owned piece of content on a landing page on your website that’s been created to help you generate leads. To amplify the amount of leads that content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, increasing traffic to the landing page. This is the earned media component. To support the content’s success, you might have posted about the content to your Facebook page and have paid to have it seen by more people in your target audience.

That’s exactly how the three can work together to help you meet your goal. Of course, it’s not compulsory to use all three. If your owned and earned media is very successful, you might not need to invest in paid. It’s all about evaluating the best solution to meet your goal, and then incorporating the channels that work best for your business into your digital marketing strategy.

Now you know what’s already being used, you can start to think about what to keep and what to cut.

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4) Audit and plan your owned media.

At the heart of digital marketing is your owned media, which pretty much always takes the form of content. Everything your brand says is your content, whether that’s your ‘About Us’ page, your product descriptions, blog posts, ebooks, infographics, social media posts — it’s all considered content. Content helps convert your website visitors into leads and customers, and helps to raise your brand’s profile online. Whatever your goal, you’re going to need to use owned content to form your digital marketing strategy.

To build your digital marketing strategy, you need to decide what content is going to help you reach your goals. If your goal is to generate 50% more leads via the website than you did last year, it’s unlikely that your ‘About Us’ page is going to be included in your strategy (unless that page has been a lead generation machine in the past!)

In fact, it’s much more likely than an ebook that’s hidden behind a form on your website drives far more leads, and as a result is probably something you want to do more of.

Here’s a brief process to follow to work out what owned content you need to meet your digital marketing goals:

Audit your existing content

Make a list of your existing owned content and rank each item according to what has previously performed best in relation to your current goals. If your goal is lead generation, rank them according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that’s converting well.

The idea here is to figure out what’s currently working, and what’s not, so that you can set yourself up for future success.

Identify gaps in your existing content

Based on your buyer personas, identify any gaps in the content you have. If you’re a math tutoring company and have discovered in your audience research that one of your persona’s biggest challenges is finding interesting ways to study, but you don’t have any content that speaks to that concern, then you might look to create some.

By looking at your content audit, you might discover that ebooks hosted on a certain type of landing page convert really well for you (much better than webinars, for example). In the case of this math tutoring company, you might make the decision to add an ebook about ‘how to make studying more interesting’ to your content creation plans.

Create a content creation plan

Based on your findings and the gaps you’ve identified, make a content creation plan outlining the content that’s needed to help you hit your goals. This should include:

  • Title
  • Format
  • Goal
  • Promotional channels
  • Why you’re creating it (e.g., ‘Marketing Mary struggles to find time to plan her blog content, so we’re creating a template editorial calendar’)
  • Priority level (to help you decide what’s going to give you the most ‘bang’ for your buck)

This can be a simple spreadsheet, and should also include budget information if you’re planning to outsource the content creation, or a time estimate if you’re producing it yourself.

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5) Audit and plan your earned media.

Evaluating your previous earned media against your current goals can help you get an idea of where to focus your time. Look at where your traffic and leads are coming from (if that’s your goal) and rank each earned media source from most effective to least effective.

You can get this information from tools like Google Analytics, or in HubSpot’s Sources Reports if you’re a customer.

You might find that a particular article you contributed to the industry press drove a lot of qualified traffic to your website, which in turn converted really well. Or you might discover that LinkedIn is where you see most people sharing your content, which in turn drives a lot of traffic. The idea here is to build up a picture of what earned media will help you reach your goals, and what won’t, based on historic data. However, if there’s something new you want to try, don’t rule that out just because it’s not yet tried and tested.

6) Audit and plan your paid media.

This process involves much of the same process: You need to evaluate your existing paid media across each platform (e.g., Google AdWords, Facebook, Twitter, etc.) to figure out what’s likely to help you meet your current goals.

If you’ve been spending a lot of money on AdWords and haven’t seen the results you’d hoped for, maybe it’s time to refine your approach, or scrap it altogether and focus on another platform that seems to be yielding better results. (Check out this free AdWords guide for more on how to leverage it for business.)

By the end of the process, you should have a clear idea of which paid media platforms you want to continue using, and which (if any) you’d like to scrap.

7) Bring it all together.

You’ve done the planning and the research, and you now have a solid vision of the elements that are going to make up your digital marketing strategy. Here’s what you should have so far:

  1. Clear profile of your buyer persona(s)
  2. One or more marketing-specific goals
  3. A spreadsheet of your existing owned, earned and paid media
  4. An audit of your existing owned, earned and paid media
  5. An owned content creation plan or wish list

Now, it’s time to bring all of this together to form a solid strategy document. Let’s revisit what ‘digital strategy’ means — ‘the series of actions that are going to help you achieve your goal(s) using online marketing’.

By that definition, your strategy document should map out the series of actions you’re going to take to achieve your goals based on your research to this point. An Excel sheet is probably the best format. For the sake of consistency, you’ll probably find it easiest to map out according to the owned, earned and paid media framework we’ve used so far.

You’ll also need to map out your strategy for an extended period of time (usually 12 months or longer, depending on how your business is set up) so it’s helpful to overlay when you’ll be executing each action. For example:

  • In January, you might start a blog which will be continually updated once a week for the entire year.
  • In March, you might launch a new ebook accompanied by paid promotion.
  • In July, you might be preparing for your biggest business month.
  • In September, you might plan to focus on earned media in the form of PR to drive additional traffic during the run-up.

By taking this approach, you’re also creating a structured timeline for your activity which will help communicate your plans to your colleagues — and help keep you sane!

Your strategy document will be very individual to your business, which is why it’s almost impossible for us to create a one-size-fits-all digital marketing strategy template. Remember that the purpose of your strategy document is to map out the actions you’re going to take to achieve your goal over a period of time — as long as it communicates that, then you’ve nailed the basics of creating a digital strategy.

Check out our content discovery bot on Facebook Messenger to get personalised recommendations on how to improve your marketing strategy depending on your specific challenges!

content marketing

The 3 Minute Guide to Your New Content Strategy

June 23rd, 2016 Posted by Blog, Digital Marketing, Uncategorized 0 comments on “The 3 Minute Guide to Your New Content Strategy”

One of my favourite book series included a long, frustrating love triangle. I could have sworn that the entirety of the love triangle drama could have had its own book, it was so drawn-out. Looking back, I realise that the author was trying to eke out another book deal, using a plot device that a majority of readers are tired of. This is a bit like trying to build a content strategy: in an ever-changing environment, it gets hard to come up with brilliant and relevant ideas. Trends appear and then are quickly lost in the sea that is the demand for the newest and shiniest content that is worth the effort and time it takes to consume.

Rand Fishkin, co-creator of SEO consultant firm Moz, explains that content marketing isn’t a straight line up from clicking a link and then becoming a devoted follower, customer, or reader from visit #1. It’s a slow curve wherein a website is visited, hopefully browsed, liked and remembered, visited a few more times, and then a decision is made whether the consumer likes this company or brand enough to follow them on social media, subscribe to their mailing list, and/or purchase their products. Content creation is about building a relationship with the consumer by creating content that is relatable and interesting to consumers and enables them to interact with your brand on a more personal level.

The above depends entirely on your content strategy and goals. But how does one create a content strategy that will succeed in achieving your individual goals? I’m going to dust off my crystal ball and shuffle my tarot cards to show you the way to your future (content strategy).

Research: the crystal ball knows all ????

Building a content strategy requires you to do some important research on your company, as this will affect the type of strategy you use.

These key points need to be looked at and researched:

  • The company’s business model
  • The company’s website and social media use
  • The company’s customers
    • Who they are, what they do, why they converted to customers
    • Conduct surveys and interviews
  • The competition
  • The industry the company works in
  • The company’s best features (most popular web pages, best-selling product, etc)
    • What attracts consumers to this company?

Data analysis: palm reading of your character and life so far ✋

The data you gather from your research will be useful in analysing your current content and how successful it is in bringing in traffic and creating converts.

  • A benchmark audit to collect analytical data such as traffic, page views, pages per visit, time per visit, rankings, and conversion rate help you in comparing the results of your new strategy to your old one
  • A content audit to determine just how well your company is doing online. Take a look at your top pages (the amount of pages you look at is determined by how much content your website has) and analyse how your content is performing through analytical metrics, SEO metrics, and content review (those top pages you collected should be reviewed to see who they attract and how they do it, such as the most searched keywords for example)

Planning: tarot card reading of your future ????

With your analysis complete, it’s time to determine your content strategy.

The strategy should consider:

  • Your goals (increase in site traffic, brand awareness, audience engagement, etc)
  • Your values
    • What matters to your company? What does it stand for?
  • The purpose of the content (to build awareness, to be shared, to create inbound links, to make a sale, to promote a new trend, etc)
    • Gated content is useful for gathering customer data as consumers are asked to exchange information or create an account to be able to access larger amounts of content
    • Curated content can be used to take a break from having to come up with a brilliant idea, instead gathering information and data and using it to your advantage, such as creating a fun infographic. (Just remember to always give credit when credit is due!)
  • Different customers and customer needs
    • Those surveys and interviews you conducted will differentiate your company’s different customer profiles
    • These profiles will come in handy when creating content with a specific purpose or targeted to solve a problem a consumer may have; it’s always easier to write when you know exactly who will be reading and why they’re reading
  • Defining features, themes, or topics evident in most of the content created; something your company can stand out with
    • What’s your angle? What makes this piece of writing different to the other five on the same topic?
  • Use of digital content such as social media or content platforms (aka video, audio platforms)
  • Quantity (how much content you create weekly or monthly)
    • Using a content and/or social media planning calendar is useful in maintaining regular posting and creation
    • Planning calendars help ensure you are able to create quality content without being overwhelmed or running out of steam

Following the strategy: Magic-8-Ball says “go for it!” ????

The creation of content can be achieved through:

  • Collaboration
  • Keeping on top of industry news
  • Taking advantage of current news and events
  • Eyeing the competition
  • Create guidelines/checklists for creating content

Empathy, transparency, and passion evident in your content are the cornerstones to building a meaningful relationship with your consumer.

As you follow your content strategy and create content, make sure to regularly analyse it to see if it’s achieving your goals and whether it can be improved. If your content doesn’t do as well as you hoped, try to see why, and how you can fix this.  

Conclusion

Building a content strategy includes a lot of sitting around and looking at numbers and drawing conclusions from those numbers in an effort to discover new ways to create and promote content. You’re almost a scientist, technically.

The best content strategies don’t create content for the sake of it, to sell (as the only goal), or to create click-bait. Content that engages with your audience, imparts useful knowledge, and resonates with the reader is the best kind. Consumers who feel like your company cares and that they (the consumer) matter will respond more positively and it will be easier to create a convert, subscriber, or brand loyal.

This guide was created with the help of Portent and Moz.
Alice Antonov is a Marketing and Advertising graduate. She has a keen interest in reading, social media, and all things digital marketing.

business cards

How to Convert your Stack of Business Cards to a Spreadsheet

June 3rd, 2016 Posted by Blog, Uncategorized 0 comments on “How to Convert your Stack of Business Cards to a Spreadsheet”
instagram for business

3 Tips on Using Instagram for Business

May 27th, 2016 Posted by Blog, Digital Marketing, Small Business, Social Media, Uncategorized 0 comments on “3 Tips on Using Instagram for Business”

In light of Marquetable’s small win with Instagram (1000 followers in under 2 months), we decided to write a post with some tips on how to get started with using Instagram for business.

If you’re reading this, you’ve probably already realised one very important thing: Instagram is becoming increasingly important for businesses of all shapes and sizes, in both the business to business space, and the business to consumer space.

If however, you’re not already convinced to start using Instagram for your business, here are some statistics for you:

  1. As of 2015, 26% of the Australian population uses Instagram.
  2. It is the the 3rd most dominant social media networking site in Australia, just after Facebook and LinkedIn.
  3. Instagram is also being used nearly 26 times a week on average by Australians.

These statistics highlight the fact Instagram is one of the most important social media sites, and therefore an Instagram strategy for your business is very important. In this post I’m going to give you 3 very important tips on how to get started with using Instagram for business.

1. Curate your feed, and follow a similar visual style

This is one of my favourite Instagram accounts @magaret__zhang. Here are some reasons why her Instagram has over 756,000 followers:

  • Her photos are well curated.
  • She breaks up her feed with minimalist images (the image of pool, the image of the sky), to make it look less cluttered.
  • She posts the same sorts of images: beautiful views, food and fashion.
  • She uses a similar filter in all of her photos: sharp and structured with a strong contrast between light and dark.

 

2. Don’t be afraid to #regram and post images which aren’t directly related to your business

After you define your target market, you should also keep in mind the kinds of things they would like to see on Instagram (these may or may not be directly related to your business).

If you’re a mink lashes company, whose target market is young women between the ages of 18-25, perhaps posting the occasional image of a puppy or kitten might appeal to this audience, so long as it fits within the look and feel of your brand.

3. Like, follow, comment and unfollow people who don’t follow you back

It goes without saying it’s important to be active on your Instagram account. This includes: liking, following and commenting on other users photos.

I think it’s also important to maintain a good ratio of followers to following. To do this, I recommend getting this free app called Followers for Instagram. This app helps you keep track of your new followers, see who unfollowed you, and view all the users who are not following you back. You can also directly unfollow people through the app.

So there you have it: 3 Tips on Using Instagram for Business. Thank you for reading! If you’d like to keep track of what Marquetable is up to on Instagram, click here to check it out.

 

Queenie is the founder and director of Marquetable, an up-and-coming marketing agency that specialises in digital marketing.

 

free marketing tools

5 Free Marketing Tools You Must Try!

May 20th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Social Media, Uncategorized 0 comments on “5 Free Marketing Tools You Must Try!”

The five free marketing tools I’m going to share with you have changed my life, and they’re free, which is also a great plus. I hope you get some good use out of them, I certainly have!

1. Wisestamp

Wisestamp is a free email signature software with interactive social media icons. You can also include a CTA and banner in your signature (for a small fee). This is a great way to drive more traffic to your website and create more engagement with your social media channels. Here’s a sample of the signature I created with Wisestamp below.

2. Stocksnap

While Stocksnap isn’t technically a marketing tool per se, this is my go-to website for beautifully curated, royalty-free photos. All of the images on the site are free to use on any promotional material.

3. Website Grader

Website grader is a free tool from Hubspot, which tests how strong your website is and gives your website a score, out of 100, based on a variety of factors. It also shows you ways you can improve your score too. I highly recommend testing your website on this tool, and making changes to it before you start driving more traffic to your website.

4. Buzzsumo

Buzzsumo is a tool which searches the web for interesting, and trending content. This tool is perfect to use if you aren’t quite sure of what you would like to post on your social media.

5. Sumo me

If you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Sumo me is the perfect wordpress plugin for you. It can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings.

work culture

How to create a positive work environment for your intern

May 6th, 2016 Posted by Blog, Small Business, Social Media, Uncategorized 0 comments on “How to create a positive work environment for your intern”

This is a topic which is close to my heart, because I have experienced both sides of this coin in an incredibly short period of time.

If you’re a business owner, looking to attract and recruit young interns looking for experience, I have some advice for you on how to make the relationship as beneficial as it can be for both you and your intern.

Here are three things you can implement into your business which can foster a positive work environment for your interns.

1. Spend some one-on-one time with your intern to focus on their professional development

I know you’re busy, but it’s important that you set aside some time with your intern to help them grow professionally. Whether it be sharing some inside knowledge of the industry you work in, or giving them advice on what they should do to get ahead.

2. Teach them something new every week

The whole point of the internship is for the intern to learn new things. Giving your intern new and challenging tasks will help your intern grow and create more effectively, while at the same time, help your business stay agile.

3. Let them do what they’re passionate about

Giving your intern tasks that they’re passionate about will give you the biggest return of investment. There’s no one-size-fits-all for interns. And while your previous intern may have been good at one thing, that doesn’t mean your new intern is the same. Letting them work on things they’re passionate about will give you and your intern the biggest return on investment.

how to use linkedin

How to get the most out of your LinkedIn Account

May 1st, 2016 Posted by Blog, Digital Marketing, Email Marketing, Small Business, Social Media, Uncategorized 0 comments on “How to get the most out of your LinkedIn Account”

Perhaps your friends or colleagues have convinced you to get a LinkedIn account, but you’re not quite sure how to optimise it, or if you’re even doing it right.. If this sounds like you, this post is for you! Here are my top 3 tips on how to get the most out of your LinkedIn account.

1. Use keywords as often as you can.

This is very important if you want to be found on LinkedIn. The more keywords you use, that are relevant to your job, the easier it is for people to find you.

Some awesome places to put keywords are:

  • Your job description. Include as many relevant keywords and skills as you can in this section.
  • Your summary.
  • Your experience section.

2. Use a professional photo.

Please don’t use a selfie or a low-quality image for your profile picture because it doesn’t convey professionalism. Try to strike the right balance between professional and friendly in your LinkedIn profile picture. This way, you will position yourself as an authority in your industry, while also giving an aura of approachability too. If you don’t have a professional photo, I suggest going through your LinkedIn contacts and reaching out to a professional photographer.

3. Post content regularly.

Posting your own original content on a regular basis, especially to showcase your skills, products or services, is a great way to remain at the front-of-mind of your audience.

email marketing engagement

How to get more engagement from your email marketing campaigns

April 28th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Uncategorized 0 comments on “How to get more engagement from your email marketing campaigns”

In the process of teaching someone how to do an email marketing campaign, I stumbled upon my very first email marketing campaign and I think it’s fair to say that since then I’ve learnt a lot of worthwhile things about email marketing. And I’m going to share some of these tips with you because I think you shouldn’t have to make the same mistakes I have!

1. Avoid using too many pictures!

People nowadays have been trained (by digital marketers just like you) on how to recognise a mass-email within a split second of opening the email. One of the biggest indicators that you email is trying to sell something, or that it isn’t personal is if you use a big image as your headline.

Please avoid doing this.

Not only will your recipients know your email is sent out in bulk, but often times the images don’t even load anyway, especially on mobile phones. So, try to avoid using images where you can and I guarantee this will increase your click through rate and conversion rate of your emails.

2. Have a CTA, but make sure it’s subtle.

The worst thing you could do in your email marketing campaigns is try to sell to your audience, without first building a relationship with them.

Of course, it’s important to have a call to action in your email, but if your email is mainly about your “offer” people will get annoyed and they will unsubscribe.

Instead, try and make the CTA more subtle and perhaps put the CTA at the end of your email, rather than at the beginning.

3. Try not to be too salesey in your email.

Try and be a bit more creative with your emails. When composing your email, think more about what you can offer your audience, and how you can benefit their lives rather than making a sale.

Adjusting your mindset to focus on your customers will enable you to have better relationships with your subscribers overall.

 

mindfulness meditation

This practice has been proven to decrease stress and increase happiness, what is it?

April 24th, 2016 Posted by Blog, Small Business, Uncategorized 0 comments on “This practice has been proven to decrease stress and increase happiness, what is it?”

The aroma of roasting coffee beans wafted through the air. I pressed the cup to my lips, tilted it back and felt the warmth as the bitter liquid washed over my tastebuds. Various thoughts flittered through my mind: delightful memories, anxieties, and others. I observed them all without judgment. I had done this a thousand times before, yet this was the first time I was drinking my coffee mindfully.

We live in a fast-paced and busy world. All kinds of things demand our attention and as a result, we are constantly doing something. Yet our minds aren’t truly present in a lot of the activities that we do.

A study from Harvard reveals that on average our minds wander 47% of the time, and this mind wandering is the source of a lot of unnecessary stress, and negative emotions. While most people just accept this kind of stress as part of life — it doesn’t have to be. The most important time that you have in your life is the present. Yet when we spend almost half of our time reminiscing on the past, or worrying about the future this is often to the detriment of truly appreciating the present moment.

What is mindfulness? Why is it important?

Mindfulness is simply paying attention to the present moment and observing your thoughts and feelings without judgment— on purpose.

Mindfulness is a practice that is taught increasingly in all professions and in all walks of life. It increases your ability to be at ease and peace—no matter what happens in life. It also has been proven to increase self-awareness, focus, clarity and compassion.

How you can improve your mindfulness

Bring your mind back to your body. Practise breathing in and out mindfully— focus on the rise and fall of your lungs and the way the air feels as it moves through your nostrils and into your lungs.