Posts in Small Business

instagram for business

3 Tips on Using Instagram for Business

May 27th, 2016 Posted by Blog, Digital Marketing, Small Business, Social Media, Uncategorized 0 comments on “3 Tips on Using Instagram for Business”

In light of Marquetable’s small win with Instagram (1000 followers in under 2 months), we decided to write a post with some tips on how to get started with using Instagram for business.

If you’re reading this, you’ve probably already realised one very important thing: Instagram is becoming increasingly important for businesses of all shapes and sizes, in both the business to business space, and the business to consumer space.

If however, you’re not already convinced to start using Instagram for your business, here are some statistics for you:

  1. As of 2015, 26% of the Australian population uses Instagram.
  2. It is the the 3rd most dominant social media networking site in Australia, just after Facebook and LinkedIn.
  3. Instagram is also being used nearly 26 times a week on average by Australians.

These statistics highlight the fact Instagram is one of the most important social media sites, and therefore an Instagram strategy for your business is very important. In this post I’m going to give you 3 very important tips on how to get started with using Instagram for business.

1. Curate your feed, and follow a similar visual style

This is one of my favourite Instagram accounts @magaret__zhang. Here are some reasons why her Instagram has over 756,000 followers:

  • Her photos are well curated.
  • She breaks up her feed with minimalist images (the image of pool, the image of the sky), to make it look less cluttered.
  • She posts the same sorts of images: beautiful views, food and fashion.
  • She uses a similar filter in all of her photos: sharp and structured with a strong contrast between light and dark.

 

2. Don’t be afraid to #regram and post images which aren’t directly related to your business

After you define your target market, you should also keep in mind the kinds of things they would like to see on Instagram (these may or may not be directly related to your business).

If you’re a mink lashes company, whose target market is young women between the ages of 18-25, perhaps posting the occasional image of a puppy or kitten might appeal to this audience, so long as it fits within the look and feel of your brand.

3. Like, follow, comment and unfollow people who don’t follow you back

It goes without saying it’s important to be active on your Instagram account. This includes: liking, following and commenting on other users photos.

I think it’s also important to maintain a good ratio of followers to following. To do this, I recommend getting this free app called Followers for Instagram. This app helps you keep track of your new followers, see who unfollowed you, and view all the users who are not following you back. You can also directly unfollow people through the app.

So there you have it: 3 Tips on Using Instagram for Business. Thank you for reading! If you’d like to keep track of what Marquetable is up to on Instagram, click here to check it out.

 

Queenie is the founder and director of Marquetable, an up-and-coming marketing agency that specialises in digital marketing.

 

free marketing tools

5 Free Marketing Tools You Must Try!

May 20th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Social Media, Uncategorized 0 comments on “5 Free Marketing Tools You Must Try!”

The five free marketing tools I’m going to share with you have changed my life, and they’re free, which is also a great plus. I hope you get some good use out of them, I certainly have!

1. Wisestamp

Wisestamp is a free email signature software with interactive social media icons. You can also include a CTA and banner in your signature (for a small fee). This is a great way to drive more traffic to your website and create more engagement with your social media channels. Here’s a sample of the signature I created with Wisestamp below.

2. Stocksnap

While Stocksnap isn’t technically a marketing tool per se, this is my go-to website for beautifully curated, royalty-free photos. All of the images on the site are free to use on any promotional material.

3. Website Grader

Website grader is a free tool from Hubspot, which tests how strong your website is and gives your website a score, out of 100, based on a variety of factors. It also shows you ways you can improve your score too. I highly recommend testing your website on this tool, and making changes to it before you start driving more traffic to your website.

4. Buzzsumo

Buzzsumo is a tool which searches the web for interesting, and trending content. This tool is perfect to use if you aren’t quite sure of what you would like to post on your social media.

5. Sumo me

If you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Sumo me is the perfect wordpress plugin for you. It can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings.

work culture

How to create a positive work environment for your intern

May 6th, 2016 Posted by Blog, Small Business, Social Media, Uncategorized 0 comments on “How to create a positive work environment for your intern”

This is a topic which is close to my heart, because I have experienced both sides of this coin in an incredibly short period of time.

If you’re a business owner, looking to attract and recruit young interns looking for experience, I have some advice for you on how to make the relationship as beneficial as it can be for both you and your intern.

Here are three things you can implement into your business which can foster a positive work environment for your interns.

1. Spend some one-on-one time with your intern to focus on their professional development

I know you’re busy, but it’s important that you set aside some time with your intern to help them grow professionally. Whether it be sharing some inside knowledge of the industry you work in, or giving them advice on what they should do to get ahead.

2. Teach them something new every week

The whole point of the internship is for the intern to learn new things. Giving your intern new and challenging tasks will help your intern grow and create more effectively, while at the same time, help your business stay agile.

3. Let them do what they’re passionate about

Giving your intern tasks that they’re passionate about will give you the biggest return of investment. There’s no one-size-fits-all for interns. And while your previous intern may have been good at one thing, that doesn’t mean your new intern is the same. Letting them work on things they’re passionate about will give you and your intern the biggest return on investment.

how to use linkedin

How to get the most out of your LinkedIn Account

May 1st, 2016 Posted by Blog, Digital Marketing, Email Marketing, Small Business, Social Media, Uncategorized 0 comments on “How to get the most out of your LinkedIn Account”

Perhaps your friends or colleagues have convinced you to get a LinkedIn account, but you’re not quite sure how to optimise it, or if you’re even doing it right.. If this sounds like you, this post is for you! Here are my top 3 tips on how to get the most out of your LinkedIn account.

1. Use keywords as often as you can.

This is very important if you want to be found on LinkedIn. The more keywords you use, that are relevant to your job, the easier it is for people to find you.

Some awesome places to put keywords are:

  • Your job description. Include as many relevant keywords and skills as you can in this section.
  • Your summary.
  • Your experience section.

2. Use a professional photo.

Please don’t use a selfie or a low-quality image for your profile picture because it doesn’t convey professionalism. Try to strike the right balance between professional and friendly in your LinkedIn profile picture. This way, you will position yourself as an authority in your industry, while also giving an aura of approachability too. If you don’t have a professional photo, I suggest going through your LinkedIn contacts and reaching out to a professional photographer.

3. Post content regularly.

Posting your own original content on a regular basis, especially to showcase your skills, products or services, is a great way to remain at the front-of-mind of your audience.

email marketing engagement

How to get more engagement from your email marketing campaigns

April 28th, 2016 Posted by Blog, Digital Marketing, Email Marketing, Lead Generation, Small Business, Uncategorized 0 comments on “How to get more engagement from your email marketing campaigns”

In the process of teaching someone how to do an email marketing campaign, I stumbled upon my very first email marketing campaign and I think it’s fair to say that since then I’ve learnt a lot of worthwhile things about email marketing. And I’m going to share some of these tips with you because I think you shouldn’t have to make the same mistakes I have!

1. Avoid using too many pictures!

People nowadays have been trained (by digital marketers just like you) on how to recognise a mass-email within a split second of opening the email. One of the biggest indicators that you email is trying to sell something, or that it isn’t personal is if you use a big image as your headline.

Please avoid doing this.

Not only will your recipients know your email is sent out in bulk, but often times the images don’t even load anyway, especially on mobile phones. So, try to avoid using images where you can and I guarantee this will increase your click through rate and conversion rate of your emails.

2. Have a CTA, but make sure it’s subtle.

The worst thing you could do in your email marketing campaigns is try to sell to your audience, without first building a relationship with them.

Of course, it’s important to have a call to action in your email, but if your email is mainly about your “offer” people will get annoyed and they will unsubscribe.

Instead, try and make the CTA more subtle and perhaps put the CTA at the end of your email, rather than at the beginning.

3. Try not to be too salesey in your email.

Try and be a bit more creative with your emails. When composing your email, think more about what you can offer your audience, and how you can benefit their lives rather than making a sale.

Adjusting your mindset to focus on your customers will enable you to have better relationships with your subscribers overall.

 

mindfulness meditation

This practice has been proven to decrease stress and increase happiness, what is it?

April 24th, 2016 Posted by Blog, Small Business, Uncategorized 0 comments on “This practice has been proven to decrease stress and increase happiness, what is it?”

The aroma of roasting coffee beans wafted through the air. I pressed the cup to my lips, tilted it back and felt the warmth as the bitter liquid washed over my tastebuds. Various thoughts flittered through my mind: delightful memories, anxieties, and others. I observed them all without judgment. I had done this a thousand times before, yet this was the first time I was drinking my coffee mindfully.

We live in a fast-paced and busy world. All kinds of things demand our attention and as a result, we are constantly doing something. Yet our minds aren’t truly present in a lot of the activities that we do.

A study from Harvard reveals that on average our minds wander 47% of the time, and this mind wandering is the source of a lot of unnecessary stress, and negative emotions. While most people just accept this kind of stress as part of life — it doesn’t have to be. The most important time that you have in your life is the present. Yet when we spend almost half of our time reminiscing on the past, or worrying about the future this is often to the detriment of truly appreciating the present moment.

What is mindfulness? Why is it important?

Mindfulness is simply paying attention to the present moment and observing your thoughts and feelings without judgment— on purpose.

Mindfulness is a practice that is taught increasingly in all professions and in all walks of life. It increases your ability to be at ease and peace—no matter what happens in life. It also has been proven to increase self-awareness, focus, clarity and compassion.

How you can improve your mindfulness

Bring your mind back to your body. Practise breathing in and out mindfully— focus on the rise and fall of your lungs and the way the air feels as it moves through your nostrils and into your lungs.