In light of Marquetable’s small win with Instagram (1000 followers in under 2 months), we decided to write a post with some tips on how to get started with using Instagram for business.
If you’re reading this, you’ve probably already realised one very important thing: Instagram is becoming increasingly important for businesses of all shapes and sizes, in both the business to business space, and the business to consumer space.
If however, you’re not already convinced to start using Instagram for your business, here are some statistics for you:
- As of 2015, 26% of the Australian population uses Instagram.
- It is the the 3rd most dominant social media networking site in Australia, just after Facebook and LinkedIn.
- Instagram is also being used nearly 26 times a week on average by Australians.
These statistics highlight the fact Instagram is one of the most important social media sites, and therefore an Instagram strategy for your business is very important. In this post I’m going to give you 3 very important tips on how to get started with using Instagram for business.
1. Curate your feed, and follow a similar visual style
This is one of my favourite Instagram accounts @magaret__zhang. Here are some reasons why her Instagram has over 756,000 followers:
- Her photos are well curated.
- She breaks up her feed with minimalist images (the image of pool, the image of the sky), to make it look less cluttered.
- She posts the same sorts of images: beautiful views, food and fashion.
- She uses a similar filter in all of her photos: sharp and structured with a strong contrast between light and dark.
2. Don’t be afraid to #regram and post images which aren’t directly related to your business
After you define your target market, you should also keep in mind the kinds of things they would like to see on Instagram (these may or may not be directly related to your business).
If you’re a mink lashes company, whose target market is young women between the ages of 18-25, perhaps posting the occasional image of a puppy or kitten might appeal to this audience, so long as it fits within the look and feel of your brand.
3. Like, follow, comment and unfollow people who don’t follow you back
It goes without saying it’s important to be active on your Instagram account. This includes: liking, following and commenting on other users photos.
I think it’s also important to maintain a good ratio of followers to following. To do this, I recommend getting this free app called Followers for Instagram. This app helps you keep track of your new followers, see who unfollowed you, and view all the users who are not following you back. You can also directly unfollow people through the app.
Queenie is the founder and director of Marquetable, an up-and-coming marketing agency that specialises in digital marketing.